Dr. Linkenbach presented his work on ‘the framework beneath the framework.’ In this highly interactive session, participants learned about the history and process of developing the HOPE Framework from a Wisconsin-based Positive Community Norms project; a three-year CDC thinktank; and the process of applying the Cycle of Transformation: SPIRIT – SCIENCE – ACTION – RETURN as a generative process. Participants explored how the Science of the Positive framework can help to enliven and transform their current HOPE-related practices.